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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Don’t leave the evaluation until the end of a PR campaign. The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive.

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Adapting to a Data-Driven PR World

Cision

Take online classes, find a mentor or read thought leadership on the subjects that challenge you. Sites like PRSA , PRWeek , AMEC and Cision offer informative resources that can guide communicators on everything from which metrics to use to how to implement them. An Abundance of Data. Images via Pixabay: 1 , 2 , 3 , 4.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

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Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. SHIFT Communications came highly recommended to us, and we expect they will continue to advance the industry’s thought leadership. A Milestone Reached. said Will Pryor, Sr.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

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Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”

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Tracking your PR efforts using metrics that align with business impact

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.