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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success.

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Adapting to a Data-Driven PR World

Cision

While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. You need to do more than find data; you need to find the right data. Take online classes, find a mentor or read thought leadership on the subjects that challenge you.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? .

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution?

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Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. How do you measure in reasonably objective numbers the impact of the PR you’ve received?

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Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

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Tracking your PR efforts using metrics that align with business impact

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.