Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 215

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Shift Communications

JANUARY 2, 2017

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline.

Trends 83

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Beyond PR

MARCH 30, 2018

A group of elementary children might be asked to learn their multiplication tables and solve a few problems, but are free to ask for help here and there. If you’re a data-driven PR shop, you may have a head start on what AI could do. A lot of education also falls somewhere in between. Follow him on Twitter @cglynch.

Publicity 85

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Shift Communications

JANUARY 5, 2015

Those who master social media in the year to come will unlock the power of large group movements rather than aiming for single megaphones. Journalism isn’t dead. Journalism just continues to evolve. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind.

Marketing 60

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