Sword and the Script

DECEMBER 21, 2021

The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JANUARY 2, 2017

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Dark Social and Influence. Each individual hit will count for less amidst the tide of media saturating our audiences every day.

Trends 83

Trends Publicity Analytics Software 83

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? A group of elementary children might be asked to learn their multiplication tables and solve a few problems, but are free to ask for help here and there.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 5, 2015

Social media used to be a shiny object, a channel unto itself. Fred Wilson, noted VC, said quite aptly that social as we knew it is over. Social media is now part and parcel of ordinary communications. Journalism isn’t dead. Journalism just continues to evolve. Behind the Scenes.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60