Data-Driven PR Groups Journalism Storytelling 
Sword and the Script
DECEMBER 21, 2021
Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR. Recovery from pandemic imposed inhibitions .
Beyond PR
MARCH 30, 2018
It represents the kind of value you can get when you pair good data with great technology. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. If you’re a data-driven PR shop, you may have a head start on what AI could do.
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