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Data-Driven PR Campaign Planning: Part 1

Onclusive

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Your PR campaign should be designed to achieve a clear, measurable objective, which will help determine the strategy to get there.

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Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

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Public Relations Job Trends in Tech and Beyond

Onclusive

For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214
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Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

Don’t just think about top tier (New York Times, Wall Street Journal, etc.), Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc., for example, has ongoing contributors). but also consider trade publications that cover your industry. What should you be pitching them exactly?

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The Earned Media Holy Grail: Business Press Coverage

Shift Communications

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. But, business press coverage does help with overall business awareness, boosts executive ego, attracts investors and keeps the board of directors happy.

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Three Public Relations Mega-Trends in 2017

Shift Communications

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline.

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