Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

JANUARY 2, 2017

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Until brands and marketers have a way to reach the “dark social” communities, influencer marketing will still be the most effective way – when done well – to reach those communities.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 5, 2015

One key concept for the coming year will be understanding communities of influence versus single, individual influencers. Those who master social media in the year to come will unlock the power of large group movements rather than aiming for single megaphones. Journalism isn’t dead. Journalism just continues to evolve.

Marketing 60

Marketing SEO Advertising Advertising 60