Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. Dark Social and Influence. Which future will you be part of?

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Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? Maybe the best way to get started is by learning how technology experts are defining AI.

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Shift Communications

JANUARY 5, 2015

Those who master social media in the year to come will unlock the power of large group movements rather than aiming for single megaphones. Journalism isn’t dead. Journalism just continues to evolve. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind.

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