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2024’s Top 5 PR Trends: What to Watch

Newsfile

Meanwhile Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105
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Share your data for a better PR program

Shift Communications

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157
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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

The ability to show our PR efforts are working. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Senior Marketing Analyst.

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Social Media Game of Thrones: A Song of PR and Social

Shift Communications

The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Visuals : Traditionally, communicators have been trained in writing.

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SHIFT Archives: The Best of Q2 2015

Shift Communications

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. You can have that, and you only need Google Analytics and an alarm clock to do it. Social Media Game of Thrones: A Song of PR and Social. Here’s how. This makes taking advantage of trending content difficult.