Cision

MAY 9, 2016

You should, however, invest in some self-education. Take online classes, find a mentor or read thought leadership on the subjects that challenge you. Data-driven PR is here, and if you don’t make data a priority, your brand risks becoming irrelevant. Images via Pixabay: 1 , 2 , 3 , 4.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. SHIFT Communications came highly recommended to us, and we expect they will continue to advance the industry’s thought leadership. Share Data For A Better PR Program.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Adhering to the 80/20 rule of education/promotion is a good place to start.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

MARCH 30, 2018

A lot of education also falls somewhere in between. If you’re a data-driven PR shop, you may have a head start on what AI could do. Previously, he ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business and also held leadership positions at companies like Badgeville and TIBCO.

Publicity 85

Publicity Training Technology Data 85