Cision

MAY 9, 2016

Today’s communication professionals need to be just as knowledgeable about data collection and measurement as they are about creativity and building relationships. You should, however, invest in some self-education. Take online classes, find a mentor or read thought leadership on the subjects that challenge you.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? A lot of education also falls somewhere in between. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity 85

Publicity Training Technology Data 85