Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Shift Communications

MARCH 19, 2015

Increased trust in your brand. Increased desire to purchase or at least consideration of your brand. These qualitative benefits of PR are as old as the marketing funnel itself. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

MARCH 30, 2018

This recent story on Ragan sums it up well: “By taking advantage of massive quantities of data and using AI to draw insights on it, PR pros can now. A lot of education also falls somewhere in between. Unsupervised learning doesn’t need training data but instead has the system learn on the fly.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Adhering to the 80/20 rule of education/promotion is a good place to start.

B2B 60

B2B Marketing Construction Analytics 60