Shift Communications

NOVEMBER 28, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Data-Driven PR Data Construction Technology 60

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Shift Communications

NOVEMBER 17, 2017

Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.” Marketing Analyst. What is Predictive Analytics? So, what exactly is predictive analytics? Lisa Zanchi.

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eBook Analytics Data Software 104

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. Rather than being influenced by opinion and bias, turn to the data! The Solution.

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Data SEO Guidelines Advertising 92

Shift Communications

FEBRUARY 17, 2016

Although it’s still too early to definitively say how things will go, here are a few tips to help brands prepare and react in the meantime. Marketing Analyst, Marketing Technology. cta] The post Twitter’s New Algorithm appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Twitter Analytics Data Technology 60