Crisis Data-Driven PR Definition Marketing 
Shift Communications
NOVEMBER 17, 2017
Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.” How Does Predictive Analytics Apply to PR? Marketing Analyst. What is Predictive Analytics?
Shift Communications
AUGUST 25, 2017
Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. Rather than being influenced by opinion and bias, turn to the data! The Solution.
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