ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

B2B 136

B2B Brand Branding Trade Shows 136

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. How will this affect client content strategy, events, customer service, SEO , and more? The State of the Industry. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. Look for industry conferences, trade shows and associations. Look at industry association social media platforms.

Publicity 100

Publicity Trade Shows Google Twitter 100

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MAY 14, 2016

He did a great job repairing my iPhone and as a result, I left him a nice review on Google which I hope will help other customers with broken phones to find him (the photo above is from his shop). Lead Sources Vary by Business and Industry. Report: Ignore Customers on Social at Your Own Peril. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

OCTOBER 5, 2017

Panel members featured include: Jorge Solorio ( @JorgeLubrizol ), the Americas Industrial Business Manager at Lubrizol. Inbound Marketing Can Work In Any Industry. Do you have doubts about the viability of inbound marketing in your industry? The key to create content that fits the needs of target personas.

Marketing 45

Marketing Engineering Resources Consumer 45

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. At an event like a political or industry convention, it’s important to put yourself out there early in the process. With this comes an opportunity to forge a deeper relationship through good, old-fashioned customer service.

Media Relations 40

Media Relations How To Media Conference 40