Sword and the Script

MAY 25, 2021

73% are willing to pay more for the product or service. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. 72% trust a business that “treats customers well, even in tough times.”.

Brand 109

Brand Branding Survey Customer Service 109

PRSay

NOVEMBER 16, 2016

The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. The path ahead is bright and exciting.

Privacy 60

Privacy Ethics Mobile Big Data 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189