Cision

MAY 25, 2017

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. This first example is actually of a customer sharing a good deed by employees.

Employee 129

Employee Brand Branding Policies 129

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! If you’re thinking that influencing sits with marketing, you’re mistaken. Social media listening is fast becoming an essential part of the PR and Comms toolkit. Identify de-influencers or detractors Yes, that’s right. If so, join our live webinar ‘Social Listening the PR Way ’.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. coli contamination of 2015.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

OCTOBER 15, 2015

Is your brand part of the majority of marketers risking failure? At first glance, this marketing strategy seems straightforward – log onto your accounts and simply pay attention to what people are talking about. Mark your calendars, because we’ve got five marketing masterminds ready to teach you. Scott Stratten.

Social Media 120

Social Media Media Employee Reputation 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

As of this post, it has reclaimed $134B in lost market value. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Carnival Cruise – the unsinkable PR ship. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Click here for outside-the-box content marketing ideas in our free white paper!

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” This also works for viral content – like a retweet on Twitter. Workspaces.

Tools 158

Tools Media Software Analysis 158