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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. Good PR and great customer service have never been more intertwined. A business can spend millions on brand reputation and community service. It may invest heavily in customer service and response.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam.

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Three Steps to Successful Crisis Communication

Melissa Agnes

Customers / clients. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters).

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What Is Crisis Management And Why Its Important?

Prohibition

You will also have to pay for things such as insurance deductibles and additional security. Further, the same study found that customers who have had a bad experience with a product or service are significantly less loyal than those that haven’t. Problems on social media. Social media is a double-edged sword.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

From her media training, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters. The talking points were also distributed to employees at the branches and the call center so that they could field questions from members about the ATM skimming event.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

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