Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences?

Brand 370

Brand Branding Media Measurement 370

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. It’s important to have a plan in place before a crisis might arise. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. How to Score in B2B Media Relations. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. The silver-bullet theory. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships.

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan.

Communications 113

Communications How To Storytelling Product Launch 113