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Why Your Event Needs a Crisis Communications Plan

Cision

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. ET, James will be joined by Finsbury’s Peter Land for a conversation about the crisis communications tactics brands need to master to effectively manage a big event. Protests. “In

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”.

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

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The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. If you enjoyed this post, you might also like: Marketing Strategy: The Looming Knowledge Crisis. It’s oblivious to the trends, sentiment, and attitude shifts that have ebbed and flowed.

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What is Technology PR?

5W PR

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. PS: At the end of Miss Congeniality, our heroine takes the stage to give a speech before her fellow contestants as they thank her for her part in averting a crisis (huge understatement).

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How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. When might agencies charge more? What about value pricing?

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