Cision

MARCH 31, 2016

Start by arming yourself with a crisis communication plan. Not every crisis will go according to plan though. When a crisis hits, time is of the essence, and you should always be prepared to defend yourself. A new infographic from Fineman PR illustrates what your brand should do during the first 48 minutes of a crisis.

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Infographics Crisis Crisis Communications Brand 144

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Beyond PR

JUNE 10, 2016

Teen Crisis Text Line. To amplify the message beyond their own network, WebMD compiled the videos, along with infographics featuring survey findings, press release text, social links and more information into one, centralized hub that was then distributed online and to media. Social Emotional Learning in Schools.

Video 40

Video Survey Infographics Data 40

Beyond PR

AUGUST 4, 2016

Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Pin a blog post with a quote graphic.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60