Crisis How To Media Training Television 
PR for Anyone
JUNE 30, 2022
Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.
PR for Anyone
AUGUST 25, 2022
Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. Transcript.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR for Anyone
SEPTEMBER 30, 2022
We are “watching” television so we need to “see” what you are talking about. And those are the kinds of things that the media loves. If you’d like to learn more, go a little deeper, learn a little bit more how to do this. Remember to think about what medium you are pitching. TV should be visual.
PR for Anyone
AUGUST 18, 2022
.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. The third day, we take our VIPs into a television studio.
PR for Anyone
AUGUST 4, 2022
Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works.
PRSay
MARCH 18, 2020
Monitor the media environment. Media interest in this story will continue until the public health crisis abates. The news director at a major regional outlet told us that their phones are constantly ringing with viewers asking questions about the latest news and how to protect themselves against COVID-19.
PR for Anyone
DECEMBER 8, 2022
You’ll reap the benefits of landing in the media so make sure you give them something that will be easy to get the yes. Are you wondering how to do this? Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry!
Expert insights. Personalized for you.
130 
Let's personalize your content