ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now that all tech and other events have been nixed , what do speakers bureau managers do? New speaking opportunities will open in 2020.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand. An open bar and good food are a must.

B2B 136

B2B Leadership Trade Shows Insurance 136

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. What can B2B marketers focus upon during this time of crisis? So in spite of the economic crisis, you’re advocating that B2B marketers not reduce or stop their marketing spend. As marketers, this is the time for us to give away the gift of knowledge and thought leadership.

B2B 71

B2B Interviews Crisis Trade Shows 71

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisis management.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. It usually held 175 events a year, and suddenly, we had to pivot and build a hospital. We treated it like an event build-out — a high-stakes one, but similar. Today, it’s a vaccination site.

Crisis 87

Crisis Employee Trade Shows Local 87

Sword and the Script

SEPTEMBER 4, 2018

For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else. If you enjoyed this post, you might also like: Marketing Strategy: The Looming Knowledge Crisis.

Industry 72

Industry Marketing Trade Shows Leadership 72