Remove Crisis Remove Ethics Remove Financial Remove Healthcare
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Navigating Miscommunications Around Your Health & Wellness Brands

5W PR

Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. Clearly disclose any financial relationships with endorsers. Crisis communication plan Develop a robust crisis communication plan to address miscommunications promptly.

Brand 78
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Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. distract from negative information, by highlighting or even creating some other crisis or scandal.”. 1) The risks of disinformation in business.

Film 86
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Meeting the COVID-19 agency start-ups

Stephen Waddington

I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. If you’ve started an agency during the COVID-19 crisis please get in touch. I wish them all good luck. Adam Driver.

Agency 161
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? ROI: Financial return compared to PR costs. Crisis Management Effectiveness : Impact of PR efforts in crises. Website Traffic: Visitor numbers and behavior post-PR activities.

Trends 105
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5 Strategies to Prevent Security Breaches

Reputation Us

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. healthcare entities challenged to create, process, archive and share an expanding scope of patient health records.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

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#13: When brands are more trusted than media

NewsWhip

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. People needed help, knew we had a big national crisis, a global crisis, and said, “We really are going to need our institutions to step up.”

Brand 78