Sword and the Script

NOVEMBER 4, 2014

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. .*

Branding 370

Branding Brand Media Measurement 370

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You earn it with your company’s activities, product launches, events, and updates. Crisis Communications. Reputation and Brand Management. Media Relations. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

MAY 11, 2016

The #NA14 Crisis. percent of all Salesforce instances, yet the outage yielded a hefty 11 percent of all brand mentions at the peak of the crisis: You could argue the Salesforce risk was higher due to the level of public awareness, but social listening is imperative, regardless of your size and vulnerability to a far-reaching crisis.

Crisis 120

Crisis System Product Launch Reputation 120

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62