Remove Crisis Remove Crisis Communications Remove Print Remove Viral
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning?

Viral 52
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NZ Herald and Their Big Photo “Faux Pas”

Melissa Agnes

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 178
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Why it’s Important to Monitor Trending Topics

Critical Mention

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. .

Trends 61
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Behind the Headlines With Kathy Walsh

Cision

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227
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Top nine PR crises so far for 2019

Prohibition

Neither the CEO nor the chairman’s names were associated with this crisis and no names of any higher-ups in the company were found in the apology post. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days.

Fashion 75
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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch: Is print media dead? Chris Lynch: On the brand side, how are you looking at the different mix? What about brand newsrooms?

Report 225