Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 96

Ethics Crisis Transportation Airlines 96

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. The elective courses allow students to focus on particular areas of public relations.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.”

Education 150

Education Training Course Social Media 150

Cision

JUNE 29, 2015

HR consultant Subramani Balakrishnan shared a technique that recruiters regularly use to encourage people to talk about themselves : Begin discussing routine things (weather, sports, recent events). Having a likeable brand can help you avoid crisis. Want more crisis communication tips? Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. If you work in issues and crisis it can be especially acute. The Parliamentary Digital, Culture, Media and Sport (DCMS) Committee made urgent recommendations in its report Disinformation and ‘Fake News’ published in February 2019.

Government 103

Government Education Print Ethics 103