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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. NBC’s live Lauer reckoning.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? Has your organization identified its most likely high-risk, high-impact issue and crisis scenarios? Do you conduct regular crisis management exercises? Your communication with stakeholders.

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10 Crisis Communication Tips Every Business Needs

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Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? Situational crisis communication theory (SCCT). Integrated crisis mapping (ICM) model.

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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

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Why it’s important to prepare for a PR crisis

Prohibition

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. And not every company has an appropriate response to that specific crisis.

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