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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Forget the Silicon Valley playbook of viral trends and flashy apps. Crisis PR Unexpected events are unavoidable, especially in defense tech, where even small mistakes can have serious consequences. To protect against these risks, a strong crisis communication plan is essential.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Five crisis PR first responses. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY. When in doubt, place the privacy of your customer s first. It’s unclear what protocol Washington, D.C.-based

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Twitter, Photos and Your Crisis Communications

Melissa Agnes

But what does it mean for your crisis communications and overall risk? So, what does this mean for your organization in terms or risk and crisis communications opportunities? The fix: Monitor Twitter and set your privacy settings to best suit your organization. Crisis Preparedness' Twitter photo streams.

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PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. At a time when transparency and accountability are high on everyone’s agenda, PR professionals are busy developing strategies for organizations to achieve objectives in these areas while protecting privacy. What is your favourite occupation in PR? Why do you work in PR?

Film 40
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PRoust Questionnaire: Sean Kelly

PR Conversations

I enjoy the adrenaline rush of crisis communications. At a time when transparency and accountability are high on everyone’s agenda, PR professionals are busy developing strategies for organizations to achieve objectives in these areas while protecting privacy. What is your favourite occupation in PR? Why do you work in PR?

Film 40
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12 Secrets To Protecting Your Brand From Celebrity Scandals

MaccaPR

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

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