Newsfile
FEBRUARY 28, 2024
What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. What is Viral Marketing? What is an Op-Ed ?
Sword and the Script
APRIL 2, 2024
sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. Journalists were quite vocal about criticizing the company for selling their emails.
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Melissa Agnes
JULY 30, 2014
Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan.
Prohibition
AUGUST 15, 2022
Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.
PR in High Definition
JULY 22, 2019
The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.
Sword and the Script
OCTOBER 20, 2015
Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books?
5W PR
AUGUST 12, 2020
Such content often goes viral as brand customers share helpful content with friends, work colleagues, family members, and so on. While at it, healthcare PR pros should also incorporate traditional PR channels – TV, newspapers, billboards, and radio -, to supplement digital media efforts in increasing brand awareness.
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