Crisis Communications Facebook Newspapers Viral 
Sword and the Script
APRIL 2, 2024
The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.
Newsfile
FEBRUARY 28, 2024
Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation.
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Prohibition
AUGUST 15, 2022
Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.
PR in High Definition
JULY 22, 2019
The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.
Sword and the Script
OCTOBER 20, 2015
Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books?
MaccaPR
FEBRUARY 19, 2018
When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” Facebook page ) and. Needless to say, that message was shared widely across Facebook.
Prohibition
JANUARY 14, 2022
In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. Trying to control a crisis is almost impossible. What if someone made an offensive statement on Facebook, Twitter or Instagram?
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