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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

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17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. .

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things

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Storytelling, Community and Purpose: Finding Balance Within the Tech Industry

The Hoffman Agency

I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. I continued writing stories, but castles and princesses quickly became congressmen and protests. Shifting from the chaotic life of tech PR to the whimsical fantasies of a creative writer ensures an essential balance.

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Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Ad Age gave ChatGPT this prompt: “Write a 30-second commercial that brings Jesus to the Super Bowl.

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