Blogging Creativity Data-Driven PR Mobile 
Shift Communications
FEBRUARY 16, 2016
The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.
Shift Communications
NOVEMBER 30, 2015
Maybe a mobile-only site? The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. The noise is created by the jumble of news sites, blogs of all types, celeb gossip, tweets and posts from numerous friends and acquaintances. The one you’re visiting now.
Shift Communications
MAY 22, 2017
In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Let’s look at some of the highlights from the show. The Frictionless World.
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
Shift Communications
APRIL 23, 2015
By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor.
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