Remove Corporate Remove Media Relations Remove Reputation Remove Viral
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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values.

Corporate 100
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He I did my best to defend the company’s reputation. Measurement templates.

Reddit 178
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How Well Do You Know the New Rules of Crisis Management?

PRSay

Viral videos. Corporate malfeasance. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. So while many of the time-tested media relations rules still apply, there are new areas of focus for communicators: Validating “truth and facts” has become more urgent.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. A crisis can harm your reputation as well as your competitiveness.

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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It was a sad story that pretty much went viral.

Banking 100
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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. 5. Make a plan for communicating with the media.

Crisis 62
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PRoust Questionnaire: Sean Kelly

PR Conversations

Which real, historical or fictional person or brand would you like to give a reputation makeover? Just about anyone who has been wrongfully accused and dragged through the mud, particularly by the media. Currently he manages public relations for the Canada-Newfoundland and Labrador Offshore Petroleum Board.

Film 40