Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility
PRSay
DECEMBER 18, 2019
Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values.
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