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Is Your Corporate Website Still the Right Place to Designate as Your Crisis Communications Home Base?

Melissa Agnes

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. This is a good question. Let me explain further.

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Eight Actions to Take in 2024 to Enhance, Advance and Protect Corporate Reputations

Reputation Us

Taking it one step further, simulating realistic crisis scenarios can help you understand real vulnerabilities that can threaten your company’s reputation, and allow you to fix them. Your corporate reputation requires constant investment and cultivation. Authentically emerge in 2024 as the company that’s genuine and original.

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

According to our report, if your client has an announcement or initiative that incorporates corporate social responsibility (CSR); environmental, social or governance (ESG); or diversity, equity and inclusion (DEI), the next generation of journalists will want to know about it.

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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Creating a robust crisis communication plan is imperative.

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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy. Tweet this!)

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Adding value is the new closing: content marketing strategies to drive sales

Prohibition

Selling online during a global crisis is a whole new ball game. Whether a corporate real estate agent, recruiter, component manufacturer or events company, there is something that your clients currently need that you can provide through your content. Selling online can be challenging at the best of time.

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The Benefits of Earning Your APR

PRSay

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. Crisis communications. At The PowerStation | Communications, he directs: Strategic program development and management.