Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Further, Ms.

Case Study 98

Case Study B2B Study Marketing 98

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. The headlines that sail around the web are those that are salacious and extreme. 4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. Which leads me to the second problem.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Brands want to show off. Brands want content they can stick in an archive and refer back to at some point. Sure, I see the upsides. I’m excited. I get all the opportunities. Livestreaming events.

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 27% “web searches,”. 11% “local or national professional trade associations.”. Not content marketing. There is no silver bullet: B2B marketing today requires an omnichannel approach.

B2B 100

B2B Trade Shows Survey Study 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48