Content Marketing Social Media Software Trade Shows 
ImPRessions - Crenshaw Communications
APRIL 24, 2018
A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.
Sword and the Script
DECEMBER 30, 2017
The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 6) 4 Big Media Trends that have Upended PR and Marketing. The consumerization of IT was notable because if forced business software vendors to up their game. Things were different.
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The Proactive Report
JUNE 23, 2015
Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Software Demo – Can increase conversion up to 85%. Social media – video is the content format of choice. Why are videos more applicable to business? – Forbes.
Communications Conversations
MARCH 3, 2015
And the software needed fine-tuning (if you ever tried one on, you know what I’m talking about). Facebook won’t exist, but social media will still be key to PR success. I know it continues to be the dominant platform in social media marketing. Social media and its landscape will merely shift.
Sword and the Script
FEBRUARY 14, 2017
There are few tactics in B2B marketing that lead to such direct effects. No prospect whips out a credit card to make an enterprise software purchase because of an indivdual blog post, or a webinar, or a phone call, or any other effort. This is a good example of integrated marketing. See these related posts: . RSS subscriptions.
PR 20/20
AUGUST 2, 2018
We're not the most sophisticated marketing department around. But we're doing OK: We use marketing automation software to manage our contact database. We have a content marketing program. And we use some basic lead scoring and email marketing to qualify leads. But, we still invest a lot in trade shows.
PR 20/20
OCTOBER 5, 2017
Up front, they’ll need to understand that marketing and IT spending need to change because inbound marketing typically requires: New talent with a new skillset. New software for marketing automation and other tech tools. >>> >>> Related resource 6 Ways to Win Executive Buy-In for Inbound Marketing.
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