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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Social media has become a centerpiece for brands’ reputations. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Want more insights on social media listening?

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11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

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The Difference Between Viral and Buzz Marketing

Critical Mention

In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. The question becomes, how do marketers use each strategy, and is there a difference between the two? A more in-depth look at viral marketing. No obstacles for the message.

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Your End-of-Year PR Checklist

Critical Mention

You can also hold contests, such as an Instagram holiday photo or ugly sweater competition where the winner gets featured on your social media channels. Showing corporate social responsibility is one of the hallmarks of positive sentiment and good publicity. Give back to those in need. Team up with local organizations.

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How to Spy on Your Competition & Steal Their Secrets

Cision

On Facebook, Twitter, YouTube, and all those other social networks. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing.

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PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

Content marketing (including PR) that impacts the bottom line (for B2B companies). Which is your social media platform of choice and why? I like LinkedIn as an easy research tool for both recruitment and new business. Google is starting to take up more and more of the real estate on the SERPs.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

On Facebook, Twitter, YouTube, and all those other social networks. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing.