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How to Research Industry Trends Hassle-Free

Shift Communications

Wikipedia Top 25 Report. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Wikipedia Top 25 Report. Senior Marketing Strategist. Trends on Social Media. Google Trends.

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Dear Content Creators: Stop Being Boring

Polaris

Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. and you will find that content means many different things to many different people. As a content creator, you must let go of fear. Can you imagine what that initial Sesame Street pitch meeting was like, all those years ago?

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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized. This is to say nothing of the subsystems for crisis management or Wikipedia engagement. . Wikipedia is another topic about. I don’t pretend to have all.

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28 Observations from 28 Months as a Solo PR

ZudePR

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Spot on, Wikipedia. And you’ll drastically reduce your time spent pitching for work. #24: I have no intention or desire to “grow the business”. Don’t be afraid to be different. It works for me. They’re the Experts.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Some articles I’ve read cite 11 acquisitions in its recent history. million about six months later.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. First, let’s talk briefly about how the press release has evolved since its inception — specifically over the past couple of decades. *

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. I think so. I wrote: 1.