Remove Advertising Remove Content Marketing Remove Pitching Remove Wikipedia
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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized. This is to say nothing of the subsystems for crisis management or Wikipedia engagement. . Wikipedia is another topic about. I don’t pretend to have all.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. If you enjoyed this post, you might also like: Martech is NOT Marketing; Long Live Marketing.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. First, let’s talk briefly about how the press release has evolved since its inception — specifically over the past couple of decades. *

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How to Get On in New Communications: Be Nice

ZudePR

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. I think so. I wrote: 1.