Remove Content Marketing Remove Demo Remove Social Media Remove Trade Shows
article thumbnail

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Click here to request a demo or to discuss your monitoring needs. We can help!

B2B 95
article thumbnail

The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Software Demo – Can increase conversion up to 85%. Social media – video is the content format of choice. Why are videos more applicable to business? – Forbes.

Video 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Then, start developing a media list. Social media influencers.

Writing 82
article thumbnail

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

This is a good example of integrated marketing. We Should Measure Content Marketing by Relationships. Social media has tempered RSS but it is still an important way to make content available. If your organization gates content – white papers, webinars and or demos – track the source of registrations.

B2B 67
article thumbnail

5 Steps to Marketing at an Event Outside of Your Industry

Cision

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Create Focused Content. But what happens afterward?

Industry 195
article thumbnail

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. 4) Share the content on social media (organic). So, you work really hard to get this media mention and then don’t tell anyone about it.

Media 98
article thumbnail

Step-by-Step: How to Get Started with Marketing AI

PR 20/20

We're not the most sophisticated marketing department around. But we're doing OK: We use marketing automation software to manage our contact database. We have a content marketing program. And we use some basic lead scoring and email marketing to qualify leads. But, we still invest a lot in trade shows.

How To 41