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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Utilize their News section to get your latest PR and communications insight. BIGfish Communications.

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Creative New Business Development – Providing Value Through Research

Solo PR Pro

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Machine vs. Man: Does AI Efficiency Trump Human Creativity?

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5 Tips for Getting Into Live Streaming

Cision

Go outside-the-box with your content marketing. With over a decade of experience creating award winning content, she heads the firm’s digital practice, overseeing all facets of content creation, branding and social media for its real estate, professional services, public affairs and hospitality clients.

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Corporate storytelling is an essential future PR skill

Stuart Bruce

” – you can if you’re creative enough. Instead advertising people have misappropriated PR’s true stories and called it content marketing. John Cleese said “Creativity is not a talent. ” There are many ways that PR professionals can learn to be more creative operators.

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Behind the Headlines With Susannah Malarkey

Cision

How has the public affairs industry changed since you started that organization? Twenty years ago, almost every company of any real size had an in-house public affairs staff. You were in your previous role as executive director of Technology Alliance for 20 years. What role does social media play in your job?

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Sometimes all it takes is a single word or idea to get the creative juices flowing. Kristen Dunleavy is the senior content marketing manager at Muck Rack, where she creates, distributes and oversees all things content for Muck Rack’s audience of PR pros and journalists.