Consumer Pitching Viral YouTube 
Cision
NOVEMBER 24, 2015
They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ).
Konnect Agency
NOVEMBER 16, 2022
With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s POV on the Elusive ‘Viral Video’. adults under 30 now regularly get news from TikTok.
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ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Show the receipts.
Sword and the Script
JANUARY 27, 2015
It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift. Defining earned media.
Bad Pitch Blog
MAY 26, 2009
This bad pitch comes from a mobile service provider’s agency. SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) 3) Pitch Kills Story.
Shift Communications
DECEMBER 15, 2016
From the perspective of the consumer team in the Boston office the answer is a resounding, NO! PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come.
Cision
APRIL 5, 2017
Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms.
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