Consumer Local Print Television 
Bianchi Biz Blog
FEBRUARY 1, 2024
In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.
5W PR
APRIL 9, 2019
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?
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ImPRessions - Crenshaw Communications
JANUARY 22, 2020
What’s more, many Indian consumers are more comfortable reading product information in their regional language. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. 7 percent who rated print media as important and 54.
The Stalwart Blog
FEBRUARY 9, 2017
There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. It’s sad in many respects. This is only the beginning. Here’s why. Take CW6 for instance.
Cision
JUNE 6, 2017
This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.
Ethical Voices
JANUARY 30, 2023
I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years.
Beyond PR
JUNE 30, 2016
While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. It has gone digital. employment, entertainment, etc.
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