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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

PR takes on content and SEO duties. “PR In a survey of 3,700 global marcomm professionals, a new report from Talkwalker finds that the majority of respondents consider content marketing (77%), influencer marketing (67%) and link building for SEO (56%) to be within their purview.”. Content Marketing Statistics from 2020.

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8 Tips on Creating an Online Press Release for Small Businesses

PR Fuel

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Is your product or event ready for showtime? Call to Action.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look.

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5 Simple Considerations for Packaging and Presenting Content

Beyond PR

Digesting a page in print is nothing like experiencing content digitally. The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases.

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Skills Entry-Level PR Hires Should Have

Journalistics

You know how to use Photoshop or the equivalent to alter images – this can be as simple as putting words over a funny cat picture or graphic, or something more advanced like creating your own infographics. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google.