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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. So, what does that entail?

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How To Deal With Negative Reviews: Five Things to Consider

Melissa Agnes

However, if your company has an attorney, he or she must ensure the cyber investigator is not “pretexting,” or employing some techniquethat could create ethical issues for the attorney. In short, negative reviews can be very harmful and they are being increasingly relied upon by consumers. Choosing the Right Solution.

How To 238
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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

From a consumer-perspective, the metaverse could allow for an even better and personalised customer experience. There also remains the ethics behind isolated worlds being owned by different companies and collecting our data, and monetising on every move we do in the metaverse. Quite a scary thought!

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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. What Are Consumers’ Responsibilities? And the worst part?

Google 225
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Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. It’s not all bad.

Publicity 164