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Latin American PR Leaders on New Communication Essentials

PRSay

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. “We Remain relevant. “We

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Transparency and Trust: The Role of ESG Reporting

Presspage

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. However, the International Sustainability Standards Board (ISSB) aims to cut through the noise by establishing a unified global reporting framework.

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2020 Reputation Earthquakes: A Preparation Kit for the Shakes, Rattles & Rolls

Reputation Us

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

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PR Rock Stars: UnitedHealth Group’s Kendra Klemme

Communications Conversations

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. .

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. SM: I look at our challenges in two ways: internal and external. Data collection about your car – and how you drive and where you go.

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Why public relations must wake up to wearables

PR Conversations

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

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11 Steps For Crisis Management

Prohibition

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. Or it could be a production, financial or management failure that causes a corporate crisis for your business. A crisis can be anything that disrupts the normal flow of your business.