ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. With that in mind, here are some tips for PR pros to help encourage a stellar media interview performance.

Interviews 268

Interviews Media Construction Report 268

Polaris

MARCH 24, 2015

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. However, someday they will need to prepare for a media interview without access to communications expertise. 2 Be Prepared.

Media Training 100

Media Training Training Media Interviews 100

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. This writing includes presentations, memos, proposals, job descriptions, performance reviews, RFP responses, training materials, promotional copy and a wide range of other materials.

Training 159

Training Pitching Writing Video 159

Rock the Status Quo

NOVEMBER 18, 2015

Finding time for media training can be difficult. These, for instance: Sending readership demographics right before an interview. Discussing what to wear or not wear before a TV interview. Discussing what to wear or not wear before a TV interview. Benefits of a Quick Pre-Interview Phone Call. Seconds, even.

Media Training 100

Media Training Training Interviews Media 100

Prohibition

JANUARY 24, 2022

Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative. Prohibition PR will provide management advice. After the incident, we provide support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62