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Media Training: 3 Essential Lessons

Polaris

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. If you’re the spokesperson for your company, there are many other lessons you will learn in media training, including these 25 interview tips.

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Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Reflect and offer constructive feedback.

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6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

If a lack of focus is a frequent problem for a given spokesperson, it’s worth a media training session to heighten their comfort level and preparation for future conversations. We like to be constructive, but candid. Constructive feedback will strengthen the relationship and help all parties improve even a good performance.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. With a live broadcast interview, all one can do is use it as a “teachable moment” for the team, offer constructive criticism and devise ways to improve for the next time.

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5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

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How the Digital Revolution Is Making Pitching Easier — Sometimes

PRSay

Ashley’s inquiry about a future story is a good model to follow so that you come across as constructive and not critical. Ashley’s CEO fit into the story because the other sources cited were politically oriented and he gave the business perspective. Don’t act entitled to inclusion. Don’t delay.

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