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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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Has the trade show had its day (at last)?

The Hoffman Agency

In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress. It’s amazing to me that trade shows continue to survive, let alone thrive.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further.

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What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. Now, what about 2005?

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Every employee needs media training. Susan Kostal | Stet.

Marketing 168
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SHIFT Announces New Augmented Influence Reader

Shift Communications

However, most of our employees have to do influencer research while seated at desks, in offices. However, the pieces and technologies to make the SHIFT AIR exist today. However, the pieces and technologies to make the SHIFT AIR exist today. Facial recognition technologies are very good and getting better every day.

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2022 PR Predictions

Landis PR

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Robert Bauer, Managing Partner, accelent communications , Vienna, Austria.

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